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Sep 26, 2013

Social Media Trend in Retail Industry

As the lines between physical and online shopping blur, another line is blurring:  between the brand and the consumer.  Equipped with camera phones, shoppers can become spokespeople and advertisers for the brand as they share their favorites with friends on social networks.  At home or on the go, they can pin, share, tweet, and like their preferred brands into prominence.  And using today’s modern analytics tools, brands and retailers can track that influence all the way to the bank.  The savvy retailers are finding they can help this along with active social and mobile campaigns that tie in-store signage and promotions with mass advertising and More…

social media , retail , digital signage