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Aug 23, 2013

eTail Showrooms

There is an interesting trend occurring that contradicts the pundits who predict the demise of brick-and-mortar: pure-play etailers dabbling in physical stores. Last September, Gap-owned Piperlime opened a shop in the Manhattan neighborhood of SoHo, showcasing highlights from their line. Online eyeglass retailer, Warby Parker, opened physical stores in New York and on Newbury Street in Boston this Spring, expanding their “try at home” program to try in the store. Just in time for their well-publicized “Man of Steel” product tie-ins. Neil Blumenthal, founder of Warby Parker summarized it well in an interview last month with Lauren Sherman from More…

Touch Screen , retail , video wall