Planar Goes Glam

It's officially Fashion Week in New York. Runways are busy with designers sharing their latest design creations; some interesting, some wearable and others, well, everyone has their own special fashion taste.

While Planar has not taken to the runway, just yet, it has made it onto the New York Fashion scene. On Sept 8th, BOFFO opened the doors to Nicola Formichetti’s pop-up retail store, located at 50 Walker Street in Tribeca. The Formichetti store is the first in a series of five concept stores to take place over the next few months as part of the organizations second annual Building Fashion program, which pairs designers with architects to create a unique temporary space. Planar was selected by BOFFO to be the featured display partner for Formichetti’s store, created by Formichetti and New York based architectural firm Gage/Clemenceau.

If you are familiar at all with Nicola Formichetti’s work (Gaga stylist and Thierry Mugler designer) you know a typical retail shop is not what you will see. What can best be described as an exploded disco ball is an attraction in itself. The store offers a variety of items for sale, including a collection of limited-edition Thierry Mugler clothing, as well as more affordable iPhone cases and T-shirts by Nicola featuring his new Panda character. The store also displayed a few costumes created by Nicola for Lady Gaga, the one of most note is the gun-bra she wore on the cover of Rolling Stone.

Planar displays welcome visitors at the store entry using nine 42” digital signage displays, stacked in columns of 3 and encased in mirrored material showcasing imagery created by Nicola and his team. Located around the store you will find 10 Planar 19” and 17” open frame monitors built into 4-foot high mirror columns, again running Nicola created content. The installation is sure to rank high on the creative installation list for Planar products!

The New York Magazine and Elle Magazine are two of the many publications with comprehensive coverage of Nicola’s shop (For those of you who can’t make it to New York in the next week to see the store in person).

The Formichetti pop-up retail store is only open through Sept 21st. Planar displays will be included in additional pop-up retail stores in the series, running through December 14th. Stay tuned more for details!

BOFFO , embedded , open frame