Aug 25, 2011

Design Thinking and the Clarity Matrix

By Jennifer B. DavisI have been reading a great book by Tim Brown, a founder and thought leader at the famed industrial design firm, IDEO, called “Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.” In the book he emphasizes that traditional fields of design (i.e., art, architecture, etc…) approach problems differently than other disciplines and having a more design-centric view can lead to more revolutionary outcomes. Hospital emergency room redesign, an example he uses in the book, is not just about the efficiency of filling out forms or the staff-to-patient ratio, but about the materials in the waiting room and More…

LCD video wall , image processing , design innovation , Clarity Matrix , design-centric