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Jul 08, 2011

Hang out a Shingle

By James WoodIt used to be that you could just paint your name and business information on a shingle and hang it out in front of your shop or office. The simple market method was enough to drive business so that the phrase became an idiom for starting a new venture. Especially in the American West, doctors and lawyers could show up in a new town and immediately have business.As technology advanced the signs got a bit more complex with colors and designs. Logos and brand recognition became important marketing features. But most marketing was done through tools like the phone book, that’s why there are so many “AAA Locksmiths” around the country. The More…

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