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Jun 24, 2011

Efficient is the New Sexy

By James WoodShe rolls up in her new car and steps out. Both are drop-dead gorgeous and everyone around stops to stare. What did you imagine? No, not the woman, the car. If it were 20 years ago you might imagine her emerging from a rumbling Dodge Viper or descending from a Humvee. But today its more likely that a sexy car is something like the Tesla Roadster all electric sports car or even the Toyota Prius getting 50 miles per gallon. The world has changed in not that much time so the cars that used to be drool-inducing would now cause us to wince while imagining the cost of filling the tank.The rising cost of energy and rising concerns about the More…

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