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Jun 01, 2011

DOOH! is where the Growth is.

DOOH¬† sounded first like the grunt frequently uttered by Homer Simpson. In case you haven't come across it in other contexts than that of a cartoon so far, it actually spells out Digital Out Of Home, a well loved (?) abbreviation for the Digital Signage professionals. BBC's Shafir Sakr (30.5.2011) reports on outdoor advertising noting that industry experts are forecasting faster growth for digital signage than for any other media. JCDecaux is the current leader in the market place. In the video report JCDecaux's Jeremy Male notes that with digital signage "you can't turn the page or switch off, it is just there".Digital signage allows moving from More…

custom , digital advertising , digital signage , outdoor digital signage , ScreenMedia Expo , DSE , DOOH