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Jun 28, 2011

Targeted Marketing in Real Life

By James WoodGoogle has made its fortune by selling targeted ads. Most people know Google as the search engine company, but they make no money by offering searches. Rather it’s the ads that appear alongside search results that generate income for Google. It’s a brilliant system that takes advantage of the new world of Internet technology.Prior to the Internet, advertising was focused on getting eyes. The more people who watched a TV show or subscribed to a magazine, the more eyes would see the advertisements and the more valuable the ads are. It’s a game of percentages. Assume that most of the people seeing the ads aren’t interested. Adjust for the More…

LCD video wall , Google Adwords , television ads , Clarity Matrix

Jun 27, 2011

No Unitaskers

By James WoodAlton Brown, the host of Good Eats, Iron Chef America and Feasting on Asphalt on the Food Network often shares his prejudice against unitaskers. The only unitasker he allows in his kitchen is the fire extinguisher. If you’re not familiar, a unitasker is a tool that can only perform one function and kitchens are filled with them. Egg slicers, bread makers, pickle spears and lemon zesters are just a few of the offenders that make Alton cringe. There’s no space in the kitchen for these items that get so little use but take up so much space.In a world that is becoming much more conscious about efficiency, the ethic of no unitaskers can apply More…

LCD video wall , Clarity Matrix , unitasker , hd

Jun 24, 2011

Efficient is the New Sexy

By James WoodShe rolls up in her new car and steps out. Both are drop-dead gorgeous and everyone around stops to stare. What did you imagine? No, not the woman, the car. If it were 20 years ago you might imagine her emerging from a rumbling Dodge Viper or descending from a Humvee. But today its more likely that a sexy car is something like the Tesla Roadster all electric sports car or even the Toyota Prius getting 50 miles per gallon. The world has changed in not that much time so the cars that used to be drool-inducing would now cause us to wince while imagining the cost of filling the tank.The rising cost of energy and rising concerns about the More…

energy efficiency , led backlit , ep series , lcd display

Jun 21, 2011

Digital Signage Trends: Shapes

By James WoodThe rectangle dominates signage. Billboards, menus, movie posters and nearly every sign is locked into the rectangle. Digital signage has been following the same path, largely due to the form factor of display panels (surprise, surprise, also rectangles). But the growing trend seen in digital signage is different shapes. It might be an arch, a wave, a tower or a spiral, but the shapes are coming out to play.It’s not the individual panels that are changing in size, but the configuration of the panels that provides different shapes. Two things are necessary to allow the variety of configurations to work at all: a versatile mounting system More…

Clarity Matrix , image processing , digital design , digital signage trends , indisys , video wall design

Jun 17, 2011

Top 4 Things We Learned at NeoCon

4. Media walls, like those from Planar, are transforming spaces and creating new opportunities for design. To learn more, check out our CE accredited online course.3. Architects and designers love their 1.5 seconds of fame. The Twitter stream on the displays showed social posts about the show. It was fun to monitor the buzz and see those profile pictures float by.2. Pick great partners. The team at DesignerPages.com rocks!...and the number one thing we learned at NeoCon is...1. Take the stairs!

media walls , designer pages , Clarity Matrix

Jun 17, 2011

Digital Signage Trends: Video Walls

In balmy Orlando, the InfoComm audio-visual conference has now wrapped up. All of the top names in digital signage were on hand to show off exciting new technology. One of the big trends this year was the multi-panel video wall system. According to Christine Persaud, writing for the Market News:“At InfoComm 2011 the second clear trend on the commercial end is video walls; whereby a series of flat panel TVs are daisy-chained to display a single image, or series of images that work together through a centrally controlled network. These can range from single 2 x 2 or 3 x 3 designs, to an infinite number of panels to take up a wall in a stadium, for More…

infocomm , art walls , relativespace , juergen mayer h

Jun 16, 2011

Unexpected Interactivity

This past weekend in Chicago, I visited Millennium Park and the famed "Cloud Gate" sculpture by Anish Kapoor.This strikingly beautiful (and surprisingly whimsical) public art piece had an unexpected call to interactivity. It made you want to play with your reflection by moving from side to side, by walking through the center of the display, and by getting your friends to take your picture. It caused a reaction, for sure.This week we announced the new Clarity Matrix Touch solution, which has added interactivity in new ways to video walls that both attract and engage. This is the promise of media walls and what the Clarity Matrix Touch delivers.

touchscreen , neocon , clarity matrix touch , touch video wall , video wall touchscreen

Jun 14, 2011

NeoCon 2011, First Two Days

By James WoodThe Windy City is currently playing host to the NeoCon Interior Design conference. As a part of the festivities, Planar is hosting the digital communication center. All the tweets, pictures and comments from around the floor are being routed to a 3x2 Clarity Matrix display (filtered for content, of course) and then streamed out to the passing throngs. This made the conversation online a tangible, interactive part of the event. Some of the highlights from the first two days at NeoCon were the cupcakes, provided by Sparkology, teasing everyone’s sweet tooth. Several exhibitors are enticing passersby with offers of iPads to be won. The More…

neocon , Clarity Matrix , interior design

Jun 13, 2011

The Power of Wonder

This Socrates quote graces the wall of the Harold Washington Public Library in Chicago:This is very true this week as we participate in three trade shows in a single week. Wonder is the curiosity to learn new insights from our customers and to help them discover new technologies from Planar. Wisdom comes as we explore opportunities for partnership and innovation. What do you wonder this week?

digital signage , planar , socrates

Jun 10, 2011

Size Matters

By James WoodThe pyramids of Egypt rise up out of the sand on the Giza plateau defying imagination. In sheer size and the amount of labor required to build them they are truly wonders, which earned them the moniker even in ancient times. Of the Seven Wonders of the Ancient World, the Great Pyramid at Giza is the only one to survive. Not a one of the other six wonders was diminutive.From huge statues like the Colossus of Rhodes and the statue of Zeus to giant buildings like the Temple of Artemis and the Lighthouse at Alexandria to immense undertakings like the Hanging Gardens of Babylon and the Mausoleum of Halicarnassus.Humanity has always celebrated More…

LCD video wall , digital signage , digital displays , Clarity Matrix