Planar’s Art Attack!
In early December, Miami Beach played host to thousands of artists, collectors, dealers and lovers of art who descended upon the city to attend Art Basel, the most prestigious art show in the Americas, as well as over 15 other shows happening in and around the area. For the first time, Planar joined in on the week’s festivities, showcasing Planar products at three different venues. Planar’s team, led by VP of Marketing Jennifer Davis, hit the ground running with a jam-packed schedule of meetings and events.
Planar’s art show debut launched at Avant Gallery, in partnership with Avant Gallery and Surface Magazine, at the 3rd Annual Pictures + Furniture event on November 30th. The event marked the official launch of the new Planar Silhouette displays, featuring work from top industrial design and furniture artists Chad Jensen, Philip Michael Wolfson and Pryor Callaway on two Silhouettes placed in the gallery among the art work. Planar’s displays created a buzz with attendees, many who commented they were surprised at how displays could be transformed into works of art.
At the PULSE Contemporary Art Fair, multimedia artist Yorgo Alexopoulos’ work “No Feeling is Final” furthered Planar’s message that technology and art can work in harmony. Yorgo used an 8x14 Planar Clarity™ Matrix LX-46 media wall to display his video art at the Cristin Tierney Gallery exhibit.
Finally at the Miami SOLO show, Planar demonstrated thought leadership by showing two prototypes of the digital canvas with technology partner Samsung Semiconductor. The displays have been designed to go beyond traditional commercial and television products, and are customized for the display of fine art with optical enhancements, electronics, and architectural frames worthy of an institutional or individual art collector.
The week also provided Planar with a wonderful opportunity to engage in conversations with everyone from artists to collectors regarding the endless possibilities displays can offer in the art and design realm. On Saturday, the Planar team boarded their plane back to Portland exhausted, but exhilarated with the week’s success.