BOFFO Building Fashion and Planar Together Again
Planar is once again excited to be included in another installation of BOFFO Building Fashion in New York City. After Planar’s successful display installation at the first venue, Nicola’s Formichett’s pop-up retail store, which featured PS-Series displays and open-frame monitors embedded in mirrored pillars, Planar continues involvement with the fourth installation in the series featuring the design work of The Lake & Stars + SOFTlab.
The space, which opened November 10th, will contain patterns that are meant to blur orientation and depth perception in a way that will encourage visitors to explore, discover and engage with the space in addition to viewing it. Director Jenna Elizabeth collaborated with The Lake & Stars on a special short film to debut on the opening night of the BOFFO store. Several of Planar’s new PS4200 displays will be featured throughout the store to giving customers the opportunity to view the film in multiple locations, including the dressing room. The designers decision to incorporate display technology into the retail decision further strengthens Planar’s message that digital signage can be an important element to a retail environment, moving beyond simple “buy now” messaging to enhance the shopping experience.
The Lake & Stars is a lingerie collection designed by Maayan Zilberman and Nikki Dekker. Maayan and Nikki launched The Lake & Stars after meeting in New York City in 2007. Having designed previously at mass and boutique brands respectively, together they sought to create a collection that would bridge the gap between special occasion and everyday lingerie. Their designs have been worn by Kate Moss, Sarah Jessica Parker and were recently honored with a spot in the CFDA Incubator’s Class of 2014.
SOFTlab is a design studio based in New York City. The studio was created by Michael Szivos shortly after receiving a graduate degree in architecture from the Graduate School of Architecture, Planning and Preservation at Columbia University. The studio has since been involved in the design and production of projects across almost every medium, from digitally fabricated large-scale sculpture, to interactive design, to large-scale digital video installations.
The store is located at 57 Walker Street in New York, NY and is open November 10th – 22nd, Monday – Saturday from 12 PM – 7 PM and Sundays 12 PM – 6 PM.