Dec 05, 2005

Planar writes the next chapter for retailing kiosks

The magazine, Direct Marketing News wrote an article on the future of kiosks on the floors of retail shopping locations. The article highlights the Hot Wheels kiosk that Planar developed for FAO Schwarz, the high-profile toy retailer.Our own Rob Baumgartner is oddly quoted: "Kids are a great application." Of course in context, Rob was pointing out that using the kiosks to communicate with youth is a great way of applying the technology. "They find [the kiosk] so engaging," he went on to say.It's great to see how a tool that Planar is helping to pioneer is really taking big steps forward.