Everything’s on the line.

Simon Lee has been sweating over this skunkworks project for six months. Missed the original launch date. Wife isn’t speaking to him. Boss says it better be worth the wait. Now it’s demo day. Everything’s on the line.

All around the conference table, people are text messaging, fiddling with PDAs, blogging.

Simon hits the button and the Planar 50” plasma display jumps to life. In seconds, the screen is swirling with high-speed photography of Simon’s new product in full-bore, vibrant, big-motion action.

Jaws drop. Cell phones switch off. The blogger’s notebook hits the floor. Simon’s next promotion is in the bag.

That’s Planar plasma: There for the big picture. And the big moment.