Farmers Insurance Agent Eric Evans had always wanted a flat panel LCD monitor for his business. “When they first came out I remember seeing one next to a CRT monitor and everyone was flocking around, like moths around a light bulb,” Evans said. Finally, last year he purchased a Planar flat panel LCD monitor for his Irvine, California-based agency.

“For me, it’s a sales tool,” Evans said. “When I’m meeting with customers to go over insurance needs, instead of printing everything out, I can swivel the monitor around, plug in different numbers on the computer and customers can see their coverage and premium information in real time.”

But what has really sold Evans on the Planar brand, has been the company’s customer service. In two days, his monitor went blank. “At first, I panicked, thinking it would take at least a few weeks to get repaired,” he said. “When I called Planar’s 800 number I was expecting to have to justify the repair with a 30 minute debate. But instead, I had a three-minute conversation with a real person who wanted to help and I received a replacement monitor in two days. I was expecting 30 days and I got 48 hours.”

Before buying his monitor, Evans hadn’t heard much about the Planar brand. Now he’s a big fan. “Planar is the best kept secret in the marketplace,” he said. “I haven’t experienced this level of service from any electronics manufacturer. Ever”

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